PORTO ROCHA is a New York-based design studio developing creative and strategic work that engages deeply with the world we live in.
Working closely with people and companies to craft branding systems, products and experiences, we seek to provoke meaningful change through our work, from large-scale projects that reach significant audiences to socially and culturally-motivated initiatives.
PORTO ROCHA has launched brands, products, books, websites, campaigns and experiences with clients that range from global tech and retail companies to independent artists and cultural institutions.
As Strategy & Copy Director at PORTO ROCHA, Natalee leads brand strategy, verbal identity, and copywriting agency wide. She has created categories. Devised universes. Crafted voices. As an architect of brands from beauty to beverage, Natalee thrives when building creative worlds from the ground up. Her experience across agencies and in-house teams (Outdoor Voices, Kin Euphorics) has sharpened her ability to concept clear solutions to complex problems and execute down to the last detail. Today, Natalee works with brands who seek to understand the world and their place within culture, including Airbnb, Co-Star, Grau, Health-Ade, Hinge, Nike, Netflix, Sundance Film Festival, and Vevo.
Natalia is a Senior Designer at PORTO ROCHA, and is based in New York City. She works in the worlds of brand identity, print, and interaction design, often with a typographic focus. She holds a Bachelor of Fine Arts in Communication Design from Washington University in St. Louis. After graduating, Natalia interned at Franklyn, where she worked on projects for Google and Oscar. At her current role, she crafts work for clients such as Upwork, Netflix, W Hotels, Twitch, and Hinge.