POSTER WORLD IS A NEW APPROACH TO DIGITAL EXHIBITIONS, USING AN AUGMENTED REALITY APP. YOU CAN EXPLORE THIS YEAR’S INTERNATIONAL POSTER EXHIBITION WHEREVER YOU WANT, FRAMED BY UNIQUE AND INTERACTIVE BILLBOARDS. POSTER WORLD WAS DESIGNED AND DEVELOPED BY NAM HUYNH AND SEBASTIAN ANDRÉ.

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INTL WHAT’S THE IDEA BEHIND THE APP? NAM & SEBASTIAN THE NATURAL HABITAT OF A POSTER IS THE PUBLIC SPACE, BEING SPREAD OUT IN WIDE AREAS OF DISTRIBUTION AND A HIGH CIRCULATION. OUR AIM IS TO VIRTUALLY RECREATE AND EXAGGERATE THIS MOMENTUM, WHILE NOT HAVING TO CARE ABOUT THE LOGISTICAL HURDLES OF THE REAL WORLD. WE WANT TO FREE THE EXHIBITED POSTER FROM THE WHITE CUBE. OUR APP PROVIDES YOU AN IMMERSIVE AND BARRIER-FREE ACCESS TO THE EXHIBITION FROM EVERY CORNER AROUND THE WORLD.

INTL WHAT CAN YOU DO ON THE APP? NAM & SEBASTIAN WE DEVELOPED A TOOL TO LET VISITORS BECOME CURATORS. THE APP IS A MERGER BETWEEN A MUSEUM AND A PLAYGROUND. YOU CAN DISCOVER THE INTL INTERNATIONAL POSTER EXHIBITION. ADDITIONALLY THE VIEWER HAS THE OPTION TO LOAD IN THEIR OWN POSTERS TO DISPLAY THEM IN A FANTASTIC FRAME. WE HAVE ALSO INCLUDED A PHOTO-BUTTON, SO YOU CAN SHARE YOUR CREATIONS. INTL DO YOU HAVE ANY PLANS FOR THE FUTURE? NAM & SEBASTIAN WE WANT TO LEARN FROM THIS PROJECT AS MUCH AS POSSIBLE AND KEEP WORKING ON EXPERIENCES WITHIN AUGMENTED REALITY.

INTL WHAT ARE YOUR AIMS WITH POSTER WORLD? NAM & SEBASTIAN OUR ROLE WITHIN THIS IDEA ENDS HERE. WE SPENT A LOT OF TIME AND JOY TO DEVELOP A TOOL FOR OTHER PEOPLE TO USE. NOW WE HOPE TO REACH CREATIVE MINDS FROM ALL AROUND WORLD IN ORDER TO SPREAD POSTER DESIGN. WE HOPE YOU ENJOY DISCOVERING POSTER WORLD. HAVE FUN AND PLEASE SHARE YOUR EXPERIENCES WITH US!