Explore the art of augmented reality
Expressing the Self in the Digital Age with Sarah Mayer
The workshop will be hosted live online where you will join Sarah Mayer and your fellow workshop mates. Participate from the comfort of your home, office or anywhere with a good internet connection. All links and access will be provided ahead of your workshops beginning.
Workshops are open to students, professionals and inquisitive creative minds of all ages and stages.
About Sarah Mayer
Born in Germany in 1990, Sarah completed her Bachelor in Fashion and Design in 2015 in Amsterdam. During her studies, she interned for the renowned Belgian Fashion Designer, Walter Van Beirendonck (Member of the Antwerp Six) in 2013 and won the Lectra Award for her Hyper Craft collection (digital fashion minor) in 2014. Her work is further influenced by her experience on film sets, as costume designer (Holiday on Ice) and studio manager for a Couture House in the years after her studies.
For the past three years (2019-2022), Sarah has shifted her focus entirely towards the Digital World. Her Digital masks, partly available as Augmented reality experiences (on Instagram, Snapchat and Tiktok), keep fashion at its core while not aiming to be fashionable. Instead, the designs question what fashion can become with a different medium.
See more of Sarah Mayer
Workshop Information
The pandemic has spurred an incredible increase in the use of AR face filters, transforming them from simple fun on Snapchat, Instagram, and TikTok, into a booming business. Plenty of start-ups and artists now depend entirely on AR for income, a skill many of us developed only in the last three years. AR is fresh, exciting, fun, in demand, and easy to learn, making now the perfect time to get to know this technology.
This workshop serves as an introductory course for beginners to the vast potential of Augmented Reality (AR) through the utilization of Lens Studio for Snapchat. Despite our primary focus being on Lens Studio during this session, transitioning to Meta’s Spark AR for Instagram and Facebook, or Effect House for TikTok, is a straightforward process that can be learned with a few dedicated tutorials.
The objective of this workshop is to equip participants with the skills to create one or more face effects, which can then be uploaded to their Snapchat profile. This provides a platform for potentially millions of users to engage with and appreciate their creativity.